Product Placement: Kerrang!

• Their target audicence are teenagers/young adults who are into punk/rock/metal or alternative music.

• The magazine features free gifts such as posters, badges and occasionally CD's. The magazine also includes newer bands and interviews with existing poular bands, information and reviews about upcoming CD's and gigs, competitions to meet bands and win tickets to see gigs and other news. Kerrnag has been published in Spain and Germany, as well as Australia as there are more audiences who listen to alternative music.

• Kerrang! was first published on June 6 1981, and was meant to to be initllay a one time magazine. Angus Young form "ACDC" was on the cover for the first ever edition of the magazine, trying to focus more attention on newer genres of msuic such as rock and metal.

• Sales started to grow with Nu Metal as a new music genre until 2003 where sales of Nu Metal decreased, so Kerrang! was in decline. The average issue of Kerrang! can be purchased for £2.20.

• Other genres have been featured have included glam rock, heavy metal/metalcore, emo, pop punk diverting into new markets and appeal to wider audiences.

• 42,077 issues of Kerrang! have ben distributed to a world wide audience, making it the number one music magazine for alternative music, beating NME.

• Kerrang! is mostly sold at smaller corner shops and petrol stations, and through larger supermarkets such as Tesco, Sainsburys and ASDA.